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The Inbound Playbook

Did you know the co-founder of INSTAGRAM, Kevin Systrom, attributes his success with the social sharing app to ‘luck’? His theory however has a catch to it; he says, “Everyone gets lucky for some amount in their life. And the question is, are you alert enough to know you’re...
As a marketer, the idea of ‘Marketing Automation’ – via a software that is able to automate repetitive tasks of sending emails, newsletters, social messages and campaigns; able to generate and nurture leads at various stages of buyers’ journey; and to ultimately help convert...
Have you noticed how nowadays when you visit sites like Amazon, you get offers and adverts on products and other items that are most likely to be of interest to you, and you’ve contemplated purchasing them, at some point in the past? You must have also observed the occasional pop ups remindin...
I believe we’re all aware of the adage, or rather the ‘irrefutable truth’: “Trust is the easiest thing in the world to lose, and the hardest to win back!”  You can call it as a logical response to a probable adverse outcome, or the involuntary ‘fight or flig...
Frankly speaking, I wasn’t familiar with the word ephemeral, until Snapchat entered my social world with its ephemeral, ‘transient’, ‘short-lived, or say ‘disappearing’ photo messages.  I’m guessing this rings true for most of us reading this post - Sn...
Most of us know Instagram as this social media application that has won the hearts of many by inspiring us to share mobile photos and videos to our friends, relatives and followers.  With an active monthly users of over 700 million and daily users of 400 million; Instagram, which was acquired...
So you’ve tried just about every trick from ‘content marketing’ books to drive substantial traffic to your site, a huge effort indeed.  But the question which still lingers on is, How much of the traffic were you able to convert?  Or in other words: How many leads have...
For any Marketer, one thing that's more painful than not having enough people on your email list, is having a huge list, with very few people actually opening your emails!  And most of the time it largely depends on the ‘Email Subject Lines’ to captivate your subscribers and intrig...
In the world of Content Marketing, today webinars have gained immense popularity with top performing marketers and bloggers. Through to the core, webinars are just another form of ‘content’, due to their intrinsic attribute of being much more ‘interactive’, ‘visibl...

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