Why Responsive Web Design (RWD) has become a crucial tool to your business and marketing arsenal.
Launched only a few years, RWD has since made a huge impact, in becoming the standard for a user friendly website, accessed by users with mobile devices.
If you haven’t already, the following are some reasons for your information as to why you should consider updating to a responsively built website;
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- Responsive designs adapt to multiple device sizes. Having a responsive design built website means you have only one website designed and coded that adjusts to all screen sizes, regardless of what mobile devise your website is displayed on.
- Responsive websites are referred to favourably when it comes to SEO (Search Engine Optimisation) rankings.
Search Engines such as Google now recommend that a responsive website is the best way to get a mobile audience.
By having just the one URL (Uniform Resource Locator) makes search engine crawling and indexing easier. - Having a responsive built website means the size of the template is designed according to the screen size and not the device. This means for you, that no matter what the size of the screen size a visitor to your website is viewing, it will display correctly for that screen size.
- Responsive websites are being received more favourably by users, especially given the growth of mobile device usage.
- Having just the one website to manage is much easier rather than having a main site then having a mobile site version.
- Responsive websites provide a better user friendly experience. Gone are the days of zooming and scrolling to see an entire site. It also means a reduction in bounce rates when users come to visit your site.
- Responsive websites allow more flexibility and accessibility for users to view your site from almost anywhere globally.
If you would like to know more or would like to contribute to this article I want to hear from you. Call Andy Fox (me) on (03) 5249-5570 or email andy@element7digital.com.au.
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