Freight Automation

Quote, book, print, track. Automatically.

We connect your store to Shippit, Transdirect, Australia Post eParcel and MachShip, so freight runs itself.

Diagram: how Element 7 Digital connects freight with your online store and other systems

Freight platforms we integrate

Multi-carrier

Shippit

Australia Post, StarTrack, Couriers Please, DHL and more through one integration, with rate shopping.

Multi-carrier

Transdirect

Courier and road freight comparison, handy for heavy items like agricultural parts.

Direct

Australia Post eParcel

Contracted eParcel accounts with manifests, labels and tracking.

Platform

MachShip

For businesses with specific carrier requirements or existing MachShip accounts.

Real example

Patrolapart: freight booked by the site.

For Patrolapart the site pulls live Shippit quotes and carrier options at checkout, then sends each order to Shippit with parcel details, courier allocation, delivery instructions and authority to leave. Tracking and delivery status flow back automatically. Shipping got faster, and the workload dropped significantly.

What gets automated

Checkout

Live rates

Carrier options, estimated delivery and accurate pricing at checkout.

Dispatch

Automatic booking

Booked on dispatch. No carrier logins.

Labels

Labels and manifests

Labels printed automatically and manifests generated for bulk dispatch.

Tracking

Tracking to customers

Tracking numbers captured and sent automatically.

What to sort out before you automate freight

Questions people actually ask

Can we offer multiple carrier options at checkout?

Yes. With Shippit or Transdirect, customers can choose from several carriers at checkout, each with live rates and estimated delivery.

Can freight automation connect to Eclipse DMS?

Yes. As part of a full Eclipse integration, freight is booked automatically when orders are dispatched.

What if we have contracted rates with a carrier?

We set up the integration to use your contracted rates, whether through Shippit, a direct eParcel account or MachShip.

Do customers get tracking automatically?

Yes. Tracking references come back from the carrier or Shippit and go to the customer and the order record automatically, so your team stops answering "where's my parcel?" calls.

Can heavy or bulky parts be handled differently?

Yes. Rules can send oversized or heavy items to a different carrier or service, add handling charges, or require a quote, so you don't lose money on freight.

Does this work for eBay orders as well?

Yes. eBay orders flow into the same fulfilment process as website orders, and tracking goes back to eBay when the parcel ships.

What does freight automation cost?

It's usually part of a wider store or DMS integration. Projects start from $12,000, with a fixed scope after the scoping call.

Can we still book some freight by hand?

Yes. Automation handles the everyday orders, and your team can override the carrier or book manually whenever a job needs it.

Next step

How many hours a week go on booking freight?

Book a scoping call and let's get them back.