Both are good. Honestly.
Here's the thing. If you're a distributor selling to trade customers on account, Cin7 and Unleashed will both run your stock, both price your customers properly, and both give you a trade portal your customers can order from at 10pm without ringing anyone.
So the question isn't really "which one is better". It's "which one fits how we buy, make and sell". The difference shows up in three places: how many channels you sell through, whether you assemble or make what you sell, and what you'll actually pay once the add-ons are switched on.
In one line each: Cin7 leans multichannel. More built-in connectors, point of sale, and (on Omni) native EDI with big retail partners. Unleashed leans inventory. Tight stock control, assemblies and costing, with a B2B store that sits right on top of it.
What you'll actually pay
Cin7 Core
Standard: US$349 a month. 5 users, 2 integrations, 6,000 sale orders a year
Pro: US$599 a month. 10 users, 4 integrations, 24,000 sale orders a year
Advanced: US$1,199 a month. 15 users, 6 integrations, 120,000 sale orders a year
B2B Portal: an add-on on every tier
Cin7 Omni: quoted per business, aimed at multi-entity and EDI-heavy operations
Unleashed
Core: US$399 a month
Pro: US$729 a month
B2B eCommerce Store: an add-on, last published at around US$129 a month
Extra users and order volume: charged on top
These are US list prices, checked November 2026. Australian pricing is different and both vendors change plans often, so get a current AUD quote. Watch the order caps on Cin7 and the per-user costs on Unleashed. That's where the real number moves.
Closer than you'd think
This is where most people expect a big gap, and there isn't one.
Cin7 Core lets you set up to 10 price tiers per product, assign each customer a tier, and override with customer-specific prices. Unleashed has sell price tiers, customer pricing, quantity breaks and customer discounts, and all of it flows through to the B2B store when that customer logs in.
One catch with Unleashed: pricing for the B2B store can only be managed in Unleashed itself, not in the store. Most of the time that's a good thing. One source of truth, nobody keeping a second price list. But if your pricing logic lives somewhere else, say in a DMS or a contract spreadsheet, it has to get into Unleashed first.
If your pricing fits into tiers plus a handful of customer specials, either built-in portal will handle it.
Where they part ways
Cin7 tends to fit if you...
Sell through lots of channels: your own site, marketplaces, retail stores with point of sale
Supply big retailers who want EDI (that's Omni territory)
Make some of what you sell and want manufacturing included from the Pro tier up
Have a team of 5 to 15 who all need to be in the system
Unleashed tends to fit if you...
Assemble, kit or bundle products and care about getting the cost right
Want a tight inventory core with Xero, MYOB or QuickBooks doing the accounts
Sell mainly to trade customers, with a simpler mix of channels
Want the trade store to be a straight extension of the inventory system, nothing in between
You'll know when you hit it
Both built-in portals are good at one job: letting trade customers browse, see their price and order. Where they start to strain is everything around that.
Parts catalogues of 30,000+ lines, with supersessions and make-model-year lookup
Pricing that's calculated somewhere other than Cin7 or Unleashed
One branded site serving retail and trade from the same catalogue
eBay, freight quoting and Xero all needing to agree with the same order
More than one back-end system in the picture
That's when a custom trade portal on top of Cin7 or Unleashed earns its keep. The inventory system stays the source of truth. The portal just does a better job of selling. If three or more of those dot points sound like your week, have a look at how we build B2B ordering portals below.
Don't choose on the portal
Pick the inventory system you'll be happy living in every day, because that's where your team spends its time. Purchasing, receiving, stocktakes, assemblies, invoicing. The portal is the easy bit to change later. The inventory system isn't.
Before you sign, do three things:
Run the free trial with your real products and three real trade customers, not demo data
Ask for a quote in Australian dollars that includes the B2B add-on, your user count and your peak-month order volume
Ask how the portal handles your weirdest pricing rule, the one only Sharon understands
And if you're already on one of them, we connect both. The links below show how that works.
Where to next
B2B ordering portals
Custom trade portals with customer pricing, credit terms and quick reorder, built on your inventory system.
Running Cin7?
Connect Cin7 Core or Omni to your store, trade portal, eBay and Xero so stock, pricing and orders stay in step.
Running Unleashed?
Customer pricing groups, stock and orders moving between Unleashed and your store, with nobody re-keying.
Questions people actually ask
Is Cin7 or Unleashed better for B2B ecommerce?
Neither wins outright. Cin7 suits businesses selling across lots of channels, including retail stores and big retail partners. Unleashed suits businesses that assemble or kit products and want a tight inventory core with a simple trade store on top. Pick the one that fits how you buy, make and sell.
Do Cin7 and Unleashed both have a B2B portal?
Yes. Cin7 has the B2B Portal and Unleashed has the B2B eCommerce Store. Both are paid add-ons, both pull customer price tiers and customer-specific prices from the core system, and both create orders straight into it.
Can we switch systems later without rebuilding the website?
Yes, if the website is built off the system's API rather than locked into one plugin. We moved Patrolapart from MYOB Exo to Odoo without rebuilding their store. The same approach works between Cin7 and Unleashed.
Do you integrate with both Cin7 and Unleashed?
Yes. We connect both to custom online stores, B2B trade portals, eBay, freight and Xero. If the built-in portal will do the job, we'll tell you that on the scoping call.
Choosing, or already running one? Let's talk.
Book a scoping call. Tell us what you sell, who you sell it to and what you run it on, and we'll tell you straight whether the built-in portal will do or it's time to build.
