CRM & Marketing Integration — Mailchimp, Mailer Lite & Kajabi
Connect your ecommerce store to Mailchimp, Mailer Lite, Kajabi, and other marketing platforms. Customer data flows automatically, email sequences trigger on the right actions, and your marketing runs without manual list management.
The problem
Most ecommerce businesses have customer data locked inside their store — purchase history, browse behaviour, account details — that their marketing platform never sees. The result is generic email blasts to everyone instead of targeted, timely communication that actually converts. We connect your ecommerce platform to your marketing and CRM tools so customer data flows automatically and triggers fire on the right actions.
Platforms we integrate
Mailchimp
Australia's most widely used email marketing platform. We connect your ecommerce store to Mailchimp — customers added to lists on registration, purchase triggers firing automations, order data available for segmentation.
Mailer Lite
A cost-effective Mailchimp alternative with strong automation capabilities. We connect Mailer Lite for the same customer data flows — registrations, purchases, abandoned carts, and custom triggers.
Kajabi
Primarily a course and digital product platform — we integrate it with ecommerce stores and CRM systems where clients are running both, connecting customer records, purchase data, and membership access across platforms.
What gets automated
- New customer registrations added to your email list automatically.
- Post-purchase email sequences triggered immediately after an order.
- Abandoned cart sequences firing when a customer leaves without completing checkout.
- Customer segmentation by purchase history, product category, or customer type.
- B2B trade account registrations triggering specific onboarding sequences.
- Order and product data available in your marketing platform for personalisation.
Can you connect both Mailchimp and Mailer Lite to the same store?
In most cases there's no reason to run both simultaneously, but if you're migrating between platforms we can manage the transition and ensure no customer data is lost.
Can Kajabi connect to our ecommerce store?
Yes. Where clients are running Kajabi for digital products or courses alongside a separate ecommerce store, we build the integration that connects customer records and purchase access across both platforms.
Does CRM integration work for B2B trade customers?
Yes. We configure the integration to handle different customer types — retail and trade account holders can be segmented and communicated with differently from day one.