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The Inbound Playbook

We've come a long way in 55 years, where the world got to see its first ever live Television Broadcast. Today it's all about video chatting and the streaming of videos and movies.
It's no secret that 'content' rules the world we live in, and Content Marketing leads as one of the major forces to assist in the success of your business.
How many of you are augmented cyborgs? The above question was put to the audience by futurist, Maurice Conti, in one of his Ted Talks, which I happened to stumble into yesterday.  The speaker, who kicks off his talk with a quick brush up on human history, cites how human civilisation has...
I believe we’re all aware of the adage, or rather the ‘irrefutable truth’: “Trust is the easiest thing in the world to lose, and the hardest to win back!”  You can call it as a logical response to a probable adverse outcome, or the involuntary ‘fight or flig...
Now who would have thought that a simple idea/application which started off as creating and sharing boards (image, text, infographic), could grow from having 5,000 users in 2010 to its current monthly user base of over 150 million?  Today, with 81% of users as Females, Pinterest boasts of havi...
Did you know that by 2020 the advertising industry is predicted to lose over $35 billion in ad revenue? And the culprit, it seems, is the ‘Ad blocking’ trend that is growing by an alarming rate amongst desktop and smart phone users on a worldwide basis. Yes, people are fed up, especiall...
If you’re one of those marketers who’s been blogging for some time now, you must have already written an ‘eBook’ or are definitely toying with the idea to create one for your ‘Lead Magnet’.  The idea of creating an ‘offer’ of a 20-page ‘pro...
Did you know that every second Google receives 40,000 search queries? Which makes for about 3.5 billion searches per day!  Other estimates indicate that; each year 5.3 trillion ads are shown online and an average consumer processes over 100,500 digital words daily. Given the statistics, to say...
Today, Content Marketing seems to permeate most of our online experience. No matter which sites, blogs, white papers, e-books, videos, CTAs, pricing pages or social media posts we happen to encounter, we're sure to come in touch with some aspect of Content Marketing.  Almost 90% of B2B markete...
Content Marketing has come a long way and proven itself to be that ‘silver bullet’, for the growth of businesses in the digital space, it sure isn’t easy for brands to stand out and find success amidst the inconceivable volume of content we see every day. Those businesses making i...

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