Blog

The Inbound Playbook

How not to lose a customer... Check out these 5 strategies to boost your customer retention rates.
As a marketer, the idea of ‘Marketing Automation’ – via a software that is able to automate repetitive tasks of sending emails, newsletters, social messages and campaigns; able to generate and nurture leads at various stages of buyers’ journey; and to ultimately help convert...
Just the other day while browsing the web, a pop up advert on breast pumps covered the bottom right hand corner of my screen. It was quite annoying at first, given that I’m not a lactating mother with a new born.You do get a little frustrated when such product recommendations have little or no...
Have you realised that in the ‘not-so-distant’ past, all it needed for brands to create a good ‘customer experience’ was to simply make the goods ‘available’ at the store?  And as for the customers, even those who lived on the outskirts of the town, they too...
For the digital marketers out there looking to strike ‘big’, I cannot emphasise enough the power of compelling ‘Landing Pages’ in generating conversions for your campaigns.  If ‘converting audiences into paying customers’, the prime purpose of any Marketing/...
Today, Content Marketing seems to permeate most of our online experience. No matter which sites, blogs, white papers, e-books, videos, CTAs, pricing pages or social media posts we happen to encounter, we're sure to come in touch with some aspect of Content Marketing.  Almost 90% of B2B markete...
Let’s start with a few questions to kick off the conversation: Have you been wondering lately why some of your customers left without any reason? Have you lost valuable customer data because an employee or Sales Manager recently left their job with all the information stored in their memor...
51 year old Victor is a Lawyer at one of the biggest legal firms in the city. He’s married with two kids and his household income is over $250,000. He likes to buy expensive gifts and has a strong affinity for motorbikes and fast cars.  Victor also loves outdoor sports and possibly o...

Ready to Get Started?

Let’s start talking about your project or idea, and find out
how we can help you to grow your business.

Subscribe To Our Newsletter

Stay up to date with out latest news & promotions