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The Inbound Playbook

What do AirBnB, KLM, Coles and Oreo Cookies have in common when it comes to bringing a human touch to their brand?
Let’s say you’ve just thought about purchasing a new smartphone for yourself, and have begun browsing the internet for popular brands that match your budget and lifestyle.  It’s no surprise that within minutes, you’ll be bombarded with a long list of benefits and featur...
Have you realised that in the ‘not-so-distant’ past, all it needed for brands to create a good ‘customer experience’ was to simply make the goods ‘available’ at the store?  And as for the customers, even those who lived on the outskirts of the town, they too...
Did you know that every second Google receives 40,000 search queries? Which makes for about 3.5 billion searches per day!  Other estimates indicate that; each year 5.3 trillion ads are shown online and an average consumer processes over 100,500 digital words daily. Given the statistics, to say...
4 Killer Ideas To Be An Online Brand Maniac   Gone are the days when loads of advertisements were pushed through television, radio, newspapers and billboards… and the common and rather ‘naïve’ citizens happily complied to, and accepted these marketing gimmicks. We even...

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