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The Inbound Playbook

When it comes to being connected with the professionals around the world, develop a sales platform or find potential employers, there’s no denying that LinkedInis the ‘go to’ social media tool for millions of people around the world. As of now, LinkedIn stands as the world’s...
Say you’re about to finish work and you get a message from your spouse, asking you to purchase a good bottle of wine on your way home, as a close friend had invited you both for dinner at her place.  On the way, you pull into a liquor store and quickly dash towards the section where a ne...
What do you think of when you hear the word ‘brand’? As for me, whenever the word ‘brand’ comes to my mind, I immediately associate it with a product or a logo, for instance; Nike, McDonalds, Tesla, Starbucks, or HubSpot. I’m guessing most of us would do the same. Alo...
Here’s a quick question for you.  What happens when Kyle Jenner posts a photo in Instagram, wearing her new jeans saying, “Obsessed with my new @fashionnova jeans. Get them at FashionNova.com….”?  If you’re guessing ‘she is likely to collect...
Ponder this! How can a photo, text or video message that lasts for several seconds before it expires, have much to do with delivering any message, let alone work as a marketing campaign?  And what about the stories (photo/video messages), which have a life-span of only 24 hours, before they co...

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