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The Inbound Playbook

If you’re one of those marketers who’ve realised Twitter’s growth rate in recent years has slowed down, and are having second thoughts regarding marketing your business on the social network – you're not alone. However, let me also assure you - Even though the growth rates o...
Did you know Snapchat is now the 2nd most favourite social network across US (Facebook being the 1st) surpassing Instagram, Twitter and LinkedIn? Given its current 301 million monthly active users, who are creating 3 billion+ snaps per dayand watching over 10 billion videos in a day - it's no...
Did you know the co-founder of INSTAGRAM, Kevin Systrom, attributes his success with the social sharing app to ‘luck’? His theory however has a catch to it; he says, “Everyone gets lucky for some amount in their life. And the question is, are you alert enough to know you’re...
As a marketer, the idea of ‘Marketing Automation’ – via a software that is able to automate repetitive tasks of sending emails, newsletters, social messages and campaigns; able to generate and nurture leads at various stages of buyers’ journey; and to ultimately help convert...
Have you noticed how nowadays when you visit sites like Amazon, you get offers and adverts on products and other items that are most likely to be of interest to you, and you’ve contemplated purchasing them, at some point in the past? You must have also observed the occasional pop ups remindin...
How many of you are augmented cyborgs? The above question was put to the audience by futurist, Maurice Conti, in one of his Ted Talks, which I happened to stumble into yesterday.  The speaker, who kicks off his talk with a quick brush up on human history, cites how human civilisation has...
I believe we’re all aware of the adage, or rather the ‘irrefutable truth’: “Trust is the easiest thing in the world to lose, and the hardest to win back!”  You can call it as a logical response to a probable adverse outcome, or the involuntary ‘fight or flig...
Frankly speaking, I wasn’t familiar with the word ephemeral, until Snapchat entered my social world with its ephemeral, ‘transient’, ‘short-lived, or say ‘disappearing’ photo messages.  I’m guessing this rings true for most of us reading this post - Sn...
Most of us know Instagram as this social media application that has won the hearts of many by inspiring us to share mobile photos and videos to our friends, relatives and followers.  With an active monthly users of over 700 million and daily users of 400 million; Instagram, which was acquired...
For most of us, whenever the word ‘social media’ is mentioned in a conversation, Facebook immediately pops into our minds. And the reason is clear, it's the most popular social media platform with over 1.87 billion active users worldwide, simply too huge to ignore. Today there...

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