Many marketers and SEOs swear by the fact that ‘Link Building’ is crucial to finding success with SERPs (Search Engine Result Pages) and to boost your organic traffic.
And rightly so – an analysis on one million google search results pages by Backlinko found that among other indicators, the top ranking contents had the higher number of backlinks than the ones ranking lower, on any search engines.
But mind you, while ‘building links’ is important, it doesn’t translate to stuffing up hundreds of links to the comments section of your blog, or spamming your links to a directory or a forum – In the study, the pages that turned up in the first pages of the search engines also had backlinks from a diverse source of top ranked contents.
Another way Google’s algorithm decides to put your content on top of SERPs, is by ascertaining if the content has higher ‘Domain Link Authority’ – Simply put, your content needs to fetch more high quality and relevant links from high quality sites!
You could have great content, but that's clearly not ‘sufficient’ to pull you up in the search engine rankings – Along with having brilliant content, you need to make sure to generate quality links; the more backlinks your content receives from top name sites, the better you’re perceived as an ‘authority’ in the subject and thus you’re catapulted to higher ranks in the search results pages.
Let's now look into some neat ‘Link building’ tactics, which can help improve your page rankings:
1. Revisit Links From Your Name, Domain Name & Founder/Exec Names
This is a simple, yet effective tactic where you basically update or ‘re-link’ the backlinks coming from your name, your brand name, domain name, or from the names of your founders or executives at your company.
First off, you do a google search with the names within quotes. For instance, if your name is Brian Clark and your company is Copyblogger, you can either search for “Brian Clark” and “Copyblogger.com” separately; or combine them as “Brian Clark +Copyblogger.com”. Also to be noted, do not search in the URL field with the domain name.
This will give you a list of results corresponding to your query. Now you can go ahead and click on all the links produced by the query. If you’re an influencer or a domain with high authority (like Copyblogger), you’re bound to get hundreds of results.
In that case, click on the first 50-100 results to ascertain they link to the right place, i.e. your site, your blog, social media account, etc. For the results that mentions your name but don’t link to your site, make sure you contact those sites and fix the links.
In some cases, to update it you can also control the anchor text and where the link location points. For instance, if you’re working at a new company and your LinkedIn account has a link to the older work domain, there’s your chance to fix that link. Same can be done with other social media links.
In this manner, you can work on every link that’s missing or pointing to the wrong direction – either fix it yourself or find the right people to do it. When you’re done, you get all the mentions on Google on your name, your brand name and thereof, linked to your website or your preferred domain; that’s plenty of backlinks for you.
2. Guest Blogging
Guest Blogging helps to give you a nice little exposure outside your immediate audience circle. Blogging on other sites can establish yourself as an expert and a thought leader in your field, and works as a bait to drive new traffic to your site.
Besides your personal blog site, say you post guest articles on big sites like Forbes, Inc., Huffington Post or Entrepreneur. This is where you can tap onto millions of readers and fans beyond your immediate niche and direct them back to your website, or your primary blog domain.
When writing as a guest blogger, on every post you get a custom author byline that can be anchored back to your site, your blog site or wherever you wish the audience to go to. That way, in exchange of the work you’ve given to the site, you get a free load of backlinks to your personal domain.
It's however crucial that you only blog on high quality sites with high domain authority, as it simultaneously helps your site to be perceived as an authority in the field and helps push your rank up in the SERPs.
You can always get started by checking out their blogging guidelines and start out immediately, or send an email detailing your interest and how you can add value to their portal. Guest Blogging can work wonders in getting quality links from top industry sites.
3. Using Infographics as Link Baits
One of the most valued and shared pieces of content on the internet are ‘Infographics’. Users are instantly drawn to infographics, as they get all the required info through a visually appealing, cleverly designed and tightly packed piece of content, rather than going through a 3000 word long blogpost with essentially the same information.
It immediately captures the reader’s attention as they can scan the full content in a matter of seconds and get an idea of the content.
Infographics can collect a great amount of shares and links if they are crafted to deliver the right information with creative designs and illustrations. People are also willing to clip images from your infographic and share it in their own blogs – that way you’ll be getting tons of backlinks to your sites.
You can start off with using tools like Venngage, to make your own infographics, as infographics are shared and liked three times more than any other form of content.
4. The ‘Skyscraper’ Technique
The ‘skyscraper’ technique was a term coined by Brian Dean of Backlinko; which is essentially about taking the best content available in your industry/niche/topic and scaling it up to even greater heights (the skyscraper kind) to make more heads turn in the process.
The technique basically comprises of three steps:
- Find the high-quality ‘link worthy’ content
For this you can simply type in the keywords of the topic you’re interested into Google Search, or into sites like Buzzsumo. The results are of top content ranking for that particular keyword - which is most definitely ‘heavily shared’ within your niche.
Similarly you can use sites like Ahrefs to find out the best content of authority sites, by entering their URL in the search box– which will give you a list of top content of that particular site, and also displays how many sites are linked to the content.
Now you need to take the top 10 content from each of the results and run a backlink analysis with tools like Ahrefs or Majestic, to see which ones have links from at least 25 domains. You have now found the list of ‘link worthy’ content, which you can work on.
- Build on it to make something even more appealing.
This is where you take the article and add more value to it – which could sometimes be as simple as making it much longer. For instance, if the article talks about ‘20 healthy recipes’, you can go for a list of 100 or even 150.
Other ways to spice it up would be to write an updated version of it. As technology changes, some of the ideas and tips given in previous articles could seem obsolete or needs an update in the available approaches.
Other areas you can build a ‘skyscraper’ out of previous content is by giving it a ‘facelift’ – i.e. work on the design and make it visually appealing, as such spectacular content will generate more links and social shares.
- Take it out to the right people and influencers.
Now that you have your ‘800-pound-gorilla’, it’s time to take it to the people who will hopefully link to your article. Though it seems a bit more like ‘link begging’, here you have better chances as the people you’re about to approach have already linked to the out to similar content before.
With tools like Ahrefs, Majestic SEO or Open Site Explorer you can make a list of all the links pointing to your competitor’s content, out of which take out links that don’t point to any contacts – you’ll be left with new prospects to reach out to.
The only thing left is to send out a compelling personal email to each one of the contacts, and give them a ‘heads up’ on how you’ve created even better content than the ones they linked to earlier – offering to add value, all the while requesting if they’d put up a mention (link) on their page. Most likely, those prospects will happily receive your effort and link up to enhance their own content authority.
5. Fill In For Broken Links
Fishing for broken links to supply your own links is an old technique that still works like a charm.
You basically browse for popular influencer blogs or ones ranking high in your industry, and scan the page for any broken links. You can use tools like Screamingfrog or Check My Links to find broken links on any given page.
If you find any such invalid links, you can then email the blogger or the writer to pitch your own blogpost to replace the link. Always be honest and clear about how you perceived their article and how it would add real value to both of you if the prospect considered replacing the broken link with your blog.
It's always best to put in the required effort to create a relevant and a compelling post, which the prospect cannot turn down, as it helps build stronger relationships down the road.
We hope the above approaches will help you build plenty of backlinks for your sites and blog portals. It's however crucial to understand that every link building campaign relies on your ability to write highly-converting and powerful emails, that help connect with prospects and influencers in your industry!
Call Andy Fox (me) on (03) 5249 5570 or email firstname.lastname@example.org
Our Website is www.element7digital.com.au